Pablo Gugel

Being able to deliver Passivhaus detailing onsite requires complex coordination, overlap of materials and components and accuracy in order to achieve the specified final performance and certification.

The client might say that they would have to dig a large hole in the ground.When asked why, the client might typically respond, ‘When working with water you always do that’.

Pablo Gugel

The answer would likely again be, ‘Well, because that’s what the book says’.repeatedly moves the conversation and enables both parties to imagine other scenarios; not burying the facility underground and instead building it above ground, for instance.This persistent question-asking can unlock the project, opening it up to a previously unthought of solution.

Pablo Gugel

Stripping away previous knowledge, questioning potentially inefficient systems and modalities, is what is needed to allow these kinds of conversations to take place..This is the challenge to traditional design processes, which can be quite turgid and passive: a brief is stated and a firm contends with whether they can deliver the predefined needs of the client.

Pablo Gugel

Interrogating the brief is not part of the process.. Elevating and liberating the brief into a problem statement is an essential part of the work and the design process of Design to Value.

Collaborating to establish a set of working methods, goals and value drivers creates clarity of purpose from the start.Their expertise, understanding and comfort lie with the plants and systems they work with every day.

This creates a natural inertia away from any transformation of technology or approach.. Capital governance processes skew decision-making and inhibit the new..Significant investment approvals come to senior executives who rightly ask many difficult questions, while they may mistakenly expect and demand certainty.

The demands and difficulties in getting through these governance processes drive both a false optimism in justifying product demand and drive the scale of the investment; “this is our one chance, so go with what we know and go big!”.The resources needed for change (above the day-to-day).